The activation imperative: how to build brands and business by inspiring action

Book Cover
Author
Rosen, William, 1963-
Publisher
Rowman & Littlefield
Publication Date
[2017]
Language
English

Description

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Subjects

Subjects
branding
Branding (Marketing)
BUSINESS & ECONOMICS
BUSINESS & ECONOMICS -- Industrial Management
BUSINESS & ECONOMICS -- Management
BUSINESS & ECONOMICS -- Management Science
BUSINESS & ECONOMICS -- Organizational Behavior
BUSINESS & ECONOMICS / Industrial Management
BUSINESS & ECONOMICS / Management
BUSINESS & ECONOMICS / Management Science
BUSINESS & ECONOMICS / Organizational Behavior
Electronic books
Gestion
Industrial Management
Management
Management Science
Organizational Behavior
Product management
Produits commerciaux
Produits commerciaux -- Gestion
Stratégie de marque

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Contributors
Minsky, Laurence author
Sutherland, Rory
ISBN
9781442257047
9781442257054

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