Preamble: The day my reality split into two
Introduction (where I prime you for the rest)
Part 1. Why facts are overrated
The most important perceptual shift in history
Part 2. How to see reality in a more useful way
The myth of the rational mind
How strong is persuasion?
The making of a hypnotist
Part 3. How President Trump does what others can't
President Trump's talent stack
Trump's Rosie O'Donnell moment
Is President Trump a "natural" persuader?
Part 4. How to use persuasion in business and politics
How to design a linguistic kill shot
How to use visual persuasion
How to make people imagine you as President
How I got the VP prediction wrong
How to persuade by association
How to create effective campaign slogans and logos
Godzilla gets in the game (or does he?)
How to get away with bad behavior
How a trained persuader evaluates scandals
How to win by a hair(cut)
How to create two ways to win, no way to lose
How to use the high-ground maneuver
A grab bag of Trump's quickest and easiest persuasion tools
Part 5. Why joining a tribe makes you powerful and blind
How I used the persuasion filter to predict
Why I endorsed Clinton (for my safety) until I didn't
Was I predicting or causing?
Appendix A: The persuasion reading list
Appendix B: How to be a better writer
Appendix C: Hos to find out is you are a simulation
Appendix D: Trump's many mistakes.
