View the classic catalog.

Hit brands: how music builds value for the world's smartest brands

Author

Jackson, Daniel M

Publisher

Palgrave Macmillan

Publication Date

2013.

Language

English

Description

Loading Description...

NoveList

Published Reviews

Subjects

Subjects

Advertising
Advertising & Promotion
Advertising -- Brand name products
Branding (Marketing)
Brand name products
BUSINESS & ECONOMICS
BUSINESS & ECONOMICS -- Advertising & Promotion
Business and Management
Electronic books
Gestion
Management
Marketing
Marketing -- Gestion
Marketing -- Management
Music
Music in advertising
Musique dans la publicité
Sales & marketing

More Details

Contributors

Jankovich, Richard author
Sheinkop, Eric author

ISBN

9781137271471
9781349444595
9781137271488

Staff View

Loading Staff View.