1. Rationale for Studying Persuasion / John S. Seiter and Robert H. Gass
2. Embracing Divergence: A Definitional Analysis of Pure and Borderline Cases of Persuasion / Robert H. Gass and John S. Seiter
3. Trends and Prospects in Persuasion Theory and Research / Daniel J. O'Keefe
4. Theorizing about Persuasion: Cornerstones of Persuasion Research / Robert H. Gass and John S. Seiter
5. Elaboration Likelihood Model of Persuasion / Richard E. Petty, Derek D. Rucker, George Y. Bizer and John T. Cacioppo
6. Source Credibility and the Elaboration Likelihood Model / William L. Benoit and Alan Strathman
7. Argumentativeness, Verbal Aggressiveness, and Persuasion / Andrew S. Rancer
8. Gender Effects on Social Influence / Linda L. Carli
9. Language Expectancy Theory: Insight to Application / Michael Burgoon and Jason T. Siegel
10. Influential Actions: Nonverbal Communication and Persuasion / Peter A. Andersen
11. Goals-Plans-Action Model of Interpersonal Influence / James Price Dillard
12. Sequential Request Compliance Tactics / Robert B. Cialdini and Rosanna E. Guadagno
13. Review of Fear-Appeal Effects / Hyunyi Cho and Kim Witte
14. Interpersonal Deception Theory / Judee K. Burgoon and David B. Buller
15. Inoculation and Resistance to Persuasion / Michael Pfau and Erin Alison Szabo
16. Compliance Gaining in Medical Contexts / Renee Storm Klingle
17. Social Influence in Close Relationships / Leslie A. Baxter and Carma L. Bylund
18. Superior-Subordinate Influence in Organizations / Randy Y. Hirokawa and Amy E. Wagner
19. Social Influence in Selling Contexts / John S. Seiter and Michael J. Cody.
