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Branding: a very short introduction
Branding: a very short introduction
Author
Jones, Robert
Publisher
Oxford University Press
Publication Date
2017.
Language
English
Book
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Table of Contents
From the Book - First edition.
The triumph of branding
What is 'branding'?
The history of branding
How branding works
The branding business
Branding projects
The ethics of branding
A future for branding?
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Subjects
Subjects
branding
Branding (Marketing)
Brand name products
BUSINESS & ECONOMICS / Business Communication / Meetings & Presentations
BUSINESS & ECONOMICS / Marketing
Produits de marque
Stratégie de marque
More Details
ISBN
9780198749912
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