Zigzag: the surprising path to constant creativity

Ask: how the right questions lead to the most novel answers

Learn: how to prepare your mind for constant creativity

Look: how to be aware of the answers all around you

Play: how to free your mind to imagine possible worlds

Think: how to have way more ideas than you'll ever need

Fuse: how to combine ideas in surprising new ways

Choose: how to pick the best ideas and then make them even better

Make: how getting your ideas out into the world drives creativity forward.