Self-diagnosis : do you have the right stuff to start a business?
Finding and evaluating the opportunity : is it real and large enough?
Organizing the enterprise : which form is best for you?
Building a business model and strategy : how they work together
Writing a business plan : the basics
Financing the business : where's the money?
Angels and venture capitalists : for serious outside equity
Going public : adventures in the capital markets
Enterprise growth : the challenge to management
Keeping the entrepreneurial spirit alive : the ultimate challenge of success
Harvest time : reaping what you've sown
Appendix A. Understanding financial statements
Appendix B. Breakeven analysis
Appendix C. Valuation concepts
Appendix D. Online help when you need it
