Irresistible: the rise of addictive technology and the business of keeping us hooked

Prologue: Never get high on your own supply

Part 1. What is behavioral addiction and where did it come from? Rise of behavioral addiction ; Addict in all of us ; Biology of behavioral addiction

Part 2. Ingredients of behavioral addiction (or, how to engineer an addictive experience). Goals ; Feedback ; Progress ; Escalation ; Cliffhangers ; Social Interaction

Part 3. Future of behavior addiction (and some solutions). Nipping addictions at birth ; Habits and architecture ; Gamification

Epilogue.