Beauty imagined: a history of the global beauty industry

pt. 1. Beauty imagined; 1. Scent and Paris; 2. How do I look?; 3. Cleanliness and civilization

pt. 2. Beauty diffused; 4. Beauty amid war and depression; 5. The television age; 6. Global ambitions meet local markets; 7. The uncertain identity of beauty

pt. 3. Beauty reimagined; 8. Challenges from new quarters; 9. Globalization and tribalization

Conclusion: The dream machine.