Ch. 1. Seeking and evaluating marketing opportunities
ch. 2. Working with community tapestry data
ch. 3. Developing a targeted promotional campaign
ch. 4. Planning a merchandising strategy
ch. 5. Developing an integrated marketing communication program
ch. 6. Prospect profiling
ch. 7. International market assessment and expansion
ch. 8. Retail site selection
ch. 9. Managing sales territories.
