Machine generated contents note: pt. One Your Center of Gravity
1.Finding the New Locus of Competitive Advantage
2.Slashing Your Customers' Costs and Risks
3.Seizing the Downstream Advantage
pt. Two The Perch Mapping Market Networks
4.Seeing New Value in Your Customers
5.Extracting Value from the Big Picture
pt. Three The Deep Dive The Competitive Playing Field Inside the Customer's Mind
6.Scoping Out the Playing Field
7.Taking Control of Criteria of Purchase
8.Knowing Who Your Competitors Are
9.Busting Myths in the Marketplace Wars
10.Understanding Why Downstream Competitive Advantage Is Sustainable
11.Tilting Your Strategy and Organization.
