Marketing encyclopedia: issues and trends shaping the future

New product innovation : new approaches for the new marketplace / Thomas D. Kuczmarski

Mass customization : an emerging model for emerging markets / B. Joseph Pine II

Strategies for making green a competitive edge / Jacquelyn A. Ottman

Enviropreneurial marketing / P. Rajan Varadarajan

Meeting the supervalue challenge / Philip Kotler

Creativity in marketing / Arthur B. VanGundy

Brainwriting : what to do when there's not a cloud in the brainstorming sky / Greg Goodman

The future of positioning / Jack Trout and Al Ries

The new role of public relations and marketing / Harold A. Bergen

Crisis management : Getting it right when "things" go wrong / Alan K. Leahigh

800 service : the next 25 years / Shaun P. Gilmore

Electronic marketing 2000 / Cecil C. Hoge, Sr.

Proactive servicing for competitive advantage / Richard J. Chvala

The hierarchy of customer satisfaction / Michael Herrington

Perception is still all there is : getting the customer in focus / Allen R. Paison and Jeffrey W. Marr

Internal marketing : building customer satisfaction from the inside out / Sybil F. Stershic

Service blueprinting / G. Lynn Shostack

Channel management 2000 / John T. Mentzer

Wholesaling : new ways of selling, new forces and challenges / Adel I. El-Ansary

Export/import marketing : lessons for domestic markets / Michael R. Czinkota

List management : what it is, what it's not / Ken Bieschke

Professional selling for the year 2000 : forces and trends / Gregg Baron

Collaborative selling : the future of the sales process / Tony Alessandra

Business marketing 2000 : the marketing millennium flowers / Bob Donath

Telemarketing / Steven F. Walker

Marketing strategy : setting the course for the new century / Larry G. Chiagouris

Winning the marketing war / Gerald A. Michaelson

The new marketing strategy : enhancing the future / J. Raymond Lewis

Category management : a marketing concept for changing times / Doug Adams

The many views of integrated marketing communications / Don E. Schultz

Aftermarketing : the importance of retention marketing / Tarry G. Vavra

Frequency marketing : making the most of your customer base / Richard G. Barlow

Marketing training beyond 2000 / Richard J. Chvala

Ethics builds trust in marketing relationships / O.C. Ferrell

Improving marketing productivity / Jagdish N. Sheth and Rajendra Sisodia

Tapping the mature market / Robert S. Menchin

The moving target : a guide to reaching the women's market / Rena Bartos

Technology marketing grows up / Kate Bertrand

Sports marketing / Howard Schlossberg

Yield management : a strategic tool for the travel industry / Barry Smith

Electric utility marketing / Jerry J. Neal

The changing seasons of marketing / Judith Waldrop

Efficient consumer response : retailers' new competitive weapon / Doug Adams

Multivariate statistics / Gary M. Mullet

Marketing dialects / Frank V. Cespedes

Quality management in marketing / Philip B. Crosby

Quality function deployment / John R. Hauser

ISO 9000 / Harold J. Streudel and Michael V. Scherman

Zero-defect marketing systems / Allan J. Magrath

Benchmarking / C. Jackson Grayson, Jr.