Ch. 2. An outline of the visual system
Ch. 3. Visual perception and map interpretation
Ch. 5. Representation in two dimensions
Ch. 6. The map as a correct description
Ch. 7. Theories and models of cartographic communication
Ch. 8. Communication, map use and cartographic objectives
Ch. 9. Map-using operations
Ch. 10. The map as rhetoric
Ch. 11. Rhetoric and communication
Ch. 12. The map as a text
Ch. 13. Cartographic theory and cartographic practice
Ch. 14. Artistic works and works of art
Ch. 15. Cartography as a graphic art
Ch. 16. Generalization and composition
Ch. 17. Style, fashion and taste
Ch. 18. Digital maps and geographic information systems
Ch. 19. Artificial intelligence and cartographic practice
Ch. 20. Expert systems and map production.