Getting loose: lifestyle consumption in the 1970s

Introduction: Mediated immediacy : living in the now

Of swingers and organization men : loose modernities

Experts unbound : intimate professionals and the value of lifestyle

Book as tool : lifestyle print culture and the West Coast publishing boom

Being one : from knowledge to consciousness in the spaceship society

Loving each other : from phony to real in the new togetherness

Letting it all hang out : from mind to muscle in the relaxed body

Conclusion: Morning in America : pulling in the slack.