From the Book - 1st Touchstone ed.
Being a hero and not a bum
What is competitive intelligence?. The rise of competitive intelligence ; What competitive intelligence can do for your company : information versus intelligence ; Why most managers are still stuck in the information age
Real world competitive intelligence. The intelligence cycle ; Planning and direction ; Collection ; Analysis ; Dissemination ; Mergers and acquisitions ; Benchmarking and competitive intelligence ; How the Japanese perform competitive intelligence ; Competitive intelligence in other countries ; Building a competitive intelligence system
Issues, opportunities, and the future. Justifying the cost of competitive intelligence ; Using competitive intelligence in the European Union ; Ethics ; The new gatekeepers ; Why the U.S. government must get involved in competitive intelligence ; Competitive intelligence
Glossary of competitive intelligence.
