The branded mind: what neuroscience really tells us about the puzzle of the brain and the brand

Book Cover
Author
Du Plessis, Erik
Publisher
Kogan Page
Publication Date
2011
Language
English
Book
 Show Edition
Available from another library
Where is it?
Place Hold

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Subjects

Subjects
Advertising
Advertising -- Psychological aspects
Aspect psychologique
attityder till
branding
Branding (Marketing)
BUSINESS & ECONOMICS
BUSINESS & ECONOMICS -- Consumer Behavior
Business & Management
Business and Management
Consumer Behavior
Hirnforschung
Konsumenter
Konsumenter -- psykologiska aspekter
Konsumentpsykologi
Markenpolitik
Marketing
Marketing -- Aspect psychologique
Marketing -- Psychological aspects
Market research
Neuromarketing
Physiological & neuro-psychology, biopsychology
Psychological aspects
psykologiska aspekter
Publicité
Publicité -- Aspect psychologique
Stratégie de marque
Varumärken
Varumärken -- attityder till
Werbung

More Details

ISBN
9780749461256
9781283016506
9786613016508
074946125
9780749462987

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