How to turn nothing into something in three way-too easy steps
Blogs as a business : a brief overview
Tactic #1: Bloggers are poor, help pay their bills
Tactic #2: Tell them what they want to hear
Tactic #3: Give them what spreads, not what's good
Tactic # 4: Help them trick their readers
Tactic #5: Sell them something they can sell (exploit the one off problem)
Tactic #6: Make it all about the headline
Tactic #7: Kill 'em with pageview kindness
Tactic #8: Use the technology against itself
Tactic #9: Just make stuff up (everyone else is doing it)
The monster attacks : what blogs mean
Irin Carmon, The Daily Show, and me: the perfect storm of how toxic blogging can be
There are others : the manipulator hall of fame
Cute but evil : online entertainment tactics that drug you & I
The link economy : the leveraged illusion of sourcing
Extortion via the web : facing the online shakedown
The iterative hustle : online journalism's bogus philosophy
Cheering on our own deception
The dark side of snark : when internet humor attacks
The 21st century degradation ceremony : blogs as machines of hatred and punishment
How to read a blog : an update on account of all the lies
