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Olympic turnaround: how the Olympic Games stepped back from the brink of extinction to become the world's best known brand
Olympic turnaround: how the Olympic Games stepped back from the brink of extinction to become the world's best known brand
Author
Payne, Michael
Publisher
Praeger Publishers
Publication Date
2006
Language
English
Book
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Table of Contents
From the Book
Rings side seat
Scorpion wars
Shock and awe
The shoemaker s vision
Beyond a brand
Beating the ambushers
Operation perfect hosts
Making it happen
To the brink and back
Coming home
The future of the rings
The rings and the small screen.
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Subjects
Subjects
History
Olympics
Olympics -- Political aspects -- History
Political aspects
Sports and state
Sports and state -- History
More Details
ISBN
9780275990305
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