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The automatic customer: creating a subscription business in any industry
The automatic customer: creating a subscription business in any industry
Author
Warrillow, John, 1971-
Publisher
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Language
English
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Published Reviews
Table of Contents
From the Book
Subscribers are better than customers. Who wins in the subscription economy?
Why you need automatic customers
The nine subscription business models. The membership website model
The all-you-can-eat library model
The private club model
The front-of-the-line model
The consumables model
The surprise box model
The simplifier model
The network model
The peace-of-mind model
Building your subscription business. The new math
The cash suck vs. the cash spigot
The psychology of selling a subscription
Scaling up
Reflections.
Author Notes
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Subjects
Subjects
Business
BUSINESS & ECONOMICS / Entrepreneurship
BUSINESS & ECONOMICS / Marketing / General
BUSINESS & ECONOMICS / Small Business
Business planning
Entrepreneurship
Strategic planning
More Details
Contributors
Hagen, Don
Reader
Warrillow, John
Author
ISBN
9781591847465
9781469031361
159184746
UPC
NoveList
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