The automatic customer: creating a subscription business in any industry

Subscribers are better than customers. Who wins in the subscription economy?

Why you need automatic customers

The nine subscription business models. The membership website model

The all-you-can-eat library model

The private club model

The front-of-the-line model

The consumables model

The surprise box model

The simplifier model

The network model

The peace-of-mind model

Building your subscription business. The new math

The cash suck vs. the cash spigot

The psychology of selling a subscription

Scaling up

Reflections.